COOKIE POLICY

Cookie Policy

Last updated: 17 September 2026

This Cookie Policy explains how Masterhitch Europe Ltd uses cookies and similar technologies when you visit our website, www.masterhitch.co.uk.

We use cookies to help our website function correctly, understand how visitors use our website, improve your experience and, where applicable, support our marketing activities.

1. Who we are

Masterhitch Europe Ltd is a company registered in England and Wales.

Registered Office:
Whitewall Centre
Whitewall Road
Strood
Kent
ME2 4DZ

Company Registration No: 2949004
VAT No: GB 724 7446 25

Website: www.masterhitch.co.uk
Email: marketing@masterhitch.co.uk
Telephone: 01634 290022

2. What are cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet or other device when you visit a website.

Cookies allow a website to recognise your device and remember certain information about your visit. Some cookies are essential for the website to operate, whilst others help website owners understand how visitors use their websites or provide more relevant content and advertising.

Cookies may be:

Session cookies, which are deleted when you close your browser.
Persistent cookies, which remain on your device for a set period or until you delete them.
First-party cookies, which are set by the website you are visiting.
Third-party cookies, which are set by services provided by other organisations.

3. Cookies we use

The cookies used on our website may vary depending on the features and services available at any particular time.

Our current cookie information is provided through our cookie consent system:

Learn more
Name Description Duration
_gac_ Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. 90 days
__utma ID used to identify users and sessions 2 years after last activity
__utmt Used to monitor number of Google Analytics server requests 10 minutes
__utmb Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. 30 minutes after last activity
__utmc Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. End of session (browser)
__utmz Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server 6 months after last activity
__utmv Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. 2 years after last activity
__utmx Used to determine whether a user is included in an A / B or Multivariate test. 18 months
_ga ID used to identify users 2 years
_gali Used by Google Analytics to determine which links on a page are being clicked 30 seconds
_ga_ ID used to identify users 2 years
_gid ID used to identify users for 24 hours after last activity 24 hours
_gat Used to monitor number of Google Analytics server requests when using Google Tag Manager 1 minute
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Google Maps
Google Maps is a web mapping service providing satellite imagery, real-time navigation, and location-based information.
Learn more
Name Description Duration
OGPC These cookies are used by Google to store user preferences and information while viewing Google mapped pages. 1 month
OGP This cookie is used by Google to activate and track the Google Maps functionality. 2 months

This information identifies the cookies that may be used on our website and provides information about their purpose and, where applicable, their duration and provider.

4. Types of cookies

Cookies used on our website may fall into the following categories.

Strictly necessary cookies

These cookies are required for the website to operate correctly. They may enable essential functions such as security, navigation, page functionality and remembering your cookie preferences.

Because these cookies are necessary for the operation of the website, they may not require consent under applicable data protection and privacy legislation.

Preference cookies

These cookies allow the website to remember choices you make, such as preferences or settings, so that we can provide a more personalised experience.

Analytics cookies

Analytics cookies help us understand how visitors use our website. They may collect information such as which pages are visited, how long visitors spend on the website and how visitors navigate between pages.

Where required by law, we will ask for your consent before placing non-essential analytics cookies on your device.

Marketing cookies

Marketing cookies may be used to understand browsing activity and help us deliver or measure relevant advertising and marketing communications.

These cookies may be set by third-party providers. Where required, we will obtain your consent before using these cookies.

5. Your cookie choices

When you first visit our website, you may be presented with a cookie consent banner or preference centre.

You can use this to accept or reject non-essential cookies and manage your preferences.

You can also change your cookie preferences later using the cookie settings available on our website.

Please note that disabling certain cookies may affect the functionality or performance of parts of the website.

6. How to manage cookies through your browser

You can also control or delete cookies through your internet browser.

Most browsers allow you to:

View cookies stored on your device.
Delete existing cookies.
Block cookies from particular websites.
Block third-party cookies.
Block all cookies.
Receive a notification before cookies are placed.

The method for managing cookies varies between browsers. Please refer to your browser’s help or settings menu for further information.

7. Third-party services

Some services used on our website may place cookies or similar technologies on your device. These may include services used for website functionality, analytics, security, advertising or other purposes.

Where third parties process personal data through cookies or similar technologies, their own privacy policies may also apply.

You should review the relevant third-party privacy information where appropriate.

8. Personal data and cookies

Some cookies may collect information that constitutes personal data under applicable data protection legislation.

Where this occurs, we will process that information in accordance with our Privacy Policy and applicable UK data protection legislation.

Cookie consent will be obtained where required by law before non-essential cookies are placed on your device.

9. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to the cookies and technologies used on our website, changes to our services or changes in applicable legal requirements.

We recommend checking this page periodically to ensure that you are aware of the latest information.

The Last updated date at the top of this policy indicates when it was most recently revised.

10. Contact us

If you have any questions about this Cookie Policy or how we use cookies, please contact us:

Masterhitch Europe Ltd
Whitewall Centre
Whitewall Road
Strood
Kent
ME2 4DZ

Email: marketing@masterhitch.co.uk
Telephone: 01634 290022
Website: www.masterhitch.co.uk

© 2026 Masterhitch Europe Ltd. Registered in England and Wales. Registered Office: Whitewall Centre, Whitewall Road, Strood, Kent, ME2 4DZ. Company Registration No: 2949004. VAT No: GB 724 7446 25.